Thoughtful entries on style, sustainability and the fashion industry; we care about this stuff and think you should too
At Last, Cher’s Clueless Closet Is Finally A Reality
Cher’s glamorous laid-back California lifestyle is perhaps made most memorable by her digital wardrobe software that displays itself on a dinosaur of a dial-up desktop computer (ohhh, remember the ‘90s?) at the start of the film. Cher grins ear-to-ear as she scrolls through wardrobe until she finds a perfect combination—a black and yellow MacLeod-ish tartan skirt-suit that certainly is as bold as her personality.
Whether you first watched the iconic film when you were 5, 15, or 25, you’ve likely fantasized about having something so luxurious as a digital wardrobe that could effortlessly find you a new and exciting outfit every morning. Well, lucky for you—it’s finally here.
What is Cost-Per-Wear and Why Should I Care?
Regardless of how much you spend on clothes, the majority of the items in your closet are likely going unworn. In fact, on average we are only wearing about 20% our closet! That sounds to us like a whole lot of money spent on clothes going to waste - and maybe it’s time to look at the true cost beyond just the price tag.
Whether the problem is that we buy things we don’t need or keep things we don’t like, we believe that the key to getting more value out of your wardrobe might be quite simple: cost-per-wear.
The Challenge of Putting a Personal Stylist in Your Pocket
We founded Indyx with a very specific yet nearly universal experience in mind: we’ve all opened our absolutely overflowing closets and still thought to ourselves: “I have nothing to wear”. We know it’s outrageous - of course there must be something in there. But all alone in our closets, it never seems to feel that way.
And so today, we’re officially launching a new feature and our first paid subscription offering aimed at finally solving this problem: the Indyx Style Feed.
Why You Should Hire a Personal Stylist
We all manage to get dressed everyday, but few of us have ever worked with a personal stylist. It is a little odd to think that many of us hire personal trainers for physical fitness or therapists for mental wellbeing, but when it comes to facing the behemoth that is style, we all seem to choose to fend for ourselves.
The truth is that we could all use some help from a personal stylist. Contrary to popular belief, no one is born with style - it is a skill that is built over time, and a personal stylist could be your secret weapon.
The Best Apps to Organize Your Closet
Without the help of the a closet app, we’ve all stood in front of our closets feeling totally uninspired and struggling to find the right outfit.
But what if there was another way? Imagine if you had a scrollable digital wardrobe that helped you get dressed every morning - just like Cher in the iconic 90’s movie, “Clueless”! That dream is now a reality, and you can now have your very own Clueless closet - or perhaps we should say, not-so-Clueless closet!
Let’s break down how closet apps work, how they make your life easier, and compare options so that you can find the best closet app for you.
A Digital Wardrobe Is The Only Closet Organization Hack You Need
Housekeeping magazines and TikTok influencers would have you believe a new shelf, better drawers or an improved door hanging organizer are all you need to transform your bedroom into Princess Mia Thermopolis’s royal closet. But this isn’t a round up of all the Ikea or Walmart closet organizers that you need to add to your shopping cart.
This may seem a little radical, but the solution for too much stuff is NOT more stuff.
When Fashion Becomes Protest, Women Do It Best
Fashion as a tool of protest becomes particularly juicy when wielded by women. Because societal standards of “appropriate” behavior and dress are set by men, fashion becomes a rich target for politically engaged women to highlight their oppression.
In honor of Women’s History Month, we’re celebrating seven examples of how courageous women have used fashion as a tool in protest.
Why We’re Over One-Size-Fits-All Capsule Wardrobes
While we love the *idea* of the capsule wardrobe, we hate what big fashion has turned it into. If you’re looking for a prescriptive “Capsule Wardrobe Checklist”, I’ll warn you now that you won’t find it in this article. But what you will find is our roadmap on how to build a capsule wardrobe - a flexible, easy wardrobe system - that truly reflects you and your personal style.
Our Cataloging Guidelines (And, How To Do It Beautifully)
Our humble opinion is that your digital wardrobe becomes even more powerful when you choose to share it with others, whether that be inviting in one of our stylists for help or listing on our resale marketplace. And we want to be upfront in letting you know that in order to do this, your main item images will need to align to our basic standard.
It’s nothing fancy, and anyone can do it at home with just a phone camera.
So, what should you make sure you’re doing?
Style Workshop Week 5: Get Organized on Indyx
It’s time to take a fresh look at your existing wardrobe through a new lens. And, in order to do that, we have to first take inventory.
You *could* do this the old-fashioned way, sorting through your physical wardrobe piece-by-piece, making a mess of your bedroom and leaving you with disorganized piles of clothes. But we think that a digital wardrobe makes this process much easier - and will continue to pay dividends over time.
Style Workshop Week 1: Setting Intentions
Before embarking on any journey, we think it is always helpful to get as clear as you can on exactly what you want to achieve, which will give you important ownership of this journey. If you don’t know where you want to end up, you’ll end up walking aimlessly, no matter how much guidance anyone gives you.
The Best Wardrobe Apps
Without the help of the a wardrobe app, we’ve all stood in front of our closets feeling totally uninspired and struggling to find the right outfit.
But what if there was another way? Imagine if you had a scrollable digital wardrobe that helped you get dressed every morning - just like Cher in the iconic 90’s movie, “Clueless”! That dream is now a reality, and you can now have your very own Clueless wardrobe - or perhaps we should say, not-so-Clueless wardrobe!
Let’s break down how wardrobe apps work, how they make your life easier, and compare options so that you can find the best wardrobe app for you.
The Best Personal Stylist Apps
Technology has transformed many industries, from hailing a cab to renting out your guest room. Platforms like Uber and Airbnb provide unparalleled ease for users to do things that were otherwise more cumbersome; they also disrupted traditionally high-barrier industries to democratize access and created new economies of their own.
Personal styling is undergoing the same technological transformation, and digital styling - commonly performed by personal stylist apps - is gaining popularity. Let’s take a closer look at what personal stylist apps are and how they could elevate your style.
The Hidden Harm of After-Christmas Sales
Those After-Christmas “SALE!” emails hit your inbox like clockwork every December 26th, but have you ever wondered why they are such a constant in this ever-changing world?
The answer lies in how the fashion industry is incentivized to habitually and intentionally over-order inventory, especially around the Holidays. These sales may seem like one last Holiday gift, but let’s dig into how they actually perpetuate the negative cycle of overproduction and overconsumption.
I Tried Indyx Personal Styling (And Here’s What Happened)
In the moments before I joined the Google Meet with my stylist, Brianna, I’d changed my outfit five times. Some might argue that stressing about what to wear to a meeting with a stylist defeats the purpose of meeting with a stylist. But the way I see it, it only proved exactly why I needed one in the first place. Nerves are a double edged sword; while on one side I was anxious, on the other I was eager to try out Indyx’s Style Reboot service.
Your Guide to Whimsical Style
Fashion has a flare for drama, but sometimes it also has a flare for comedy. Enter: Whimsical Style. It’s no coincidence that this style is also referred to as dopamine dressing, not only because it brings the wearer happiness but also anyone who has the joy of seeing them.
Meaningful and Sustainable Gift Ideas for Everyone on Your List
So many Holiday gifts end up feeling meaningless and ultimately unwanted, contributing a huge amount of waste - emotionally for both the gift-giver and recipient, and physically for the planet.
We think there is a way to pull off more sustainable gifting, but the key is shifting the focus from avoiding buying new products to seeking out the opportunity for thoughtful life long memories.
An Industry Insider’s Look at Black Friday
Inside brands and retailers, Black Friday is a make or break moment for the entire year, and so it is *very* closely orchestrated, all with one goal in mind: to get you to buy as much as possible.
This week, let’s pull back the curtain on exactly what happens behind-the-scenes inside the industry.
How to Shop Black Friday with Intention
The only way to be thoughtful about what you buy during Black Friday is to give yourself time to think about what you truly want. Which means the time to start thinking is now.
Staying on Trend the Sustainable Fashion Way
If it isn’t the latest trend, it’s the newest aesthetic, fad, or - as of late - “-core”. Living more sustainably and staying on trend can feel like they are forever at odds with each other. But, at Indyx we also believe that fashion *should* be fun - and that there is a way to conscientiously experiment with trends in a way that is mindful of the planet and your wallet, using them as a tool to creatively explore and define your own personal style rather than to simply “keep up”.