Thoughtful entries on style, sustainability and the fashion industry; we care about this stuff and think you should too
Style Workshop Week 1: Setting Intentions
Before embarking on any journey, we think it is always helpful to get as clear as you can on exactly what you want to achieve, which will give you important ownership of this journey. If you don’t know where you want to end up, you’ll end up walking aimlessly, no matter how much guidance anyone gives you.
The Best Personal Stylist Apps
Technology has transformed many industries, from hailing a cab to renting out your guest room. Platforms like Uber and Airbnb provide unparalleled ease for users to do things that were otherwise more cumbersome; they also disrupted traditionally high-barrier industries to democratize access and created new economies of their own.
Personal styling is undergoing the same technological transformation, and digital styling - commonly performed by personal stylist apps - is gaining popularity. Let’s take a closer look at what personal stylist apps are and how they could elevate your style.
I Tried Indyx Personal Styling (And Here’s What Happened)
In the moments before I joined the Google Meet with my stylist, Brianna, I’d changed my outfit five times. Some might argue that stressing about what to wear to a meeting with a stylist defeats the purpose of meeting with a stylist. But the way I see it, it only proved exactly why I needed one in the first place. Nerves are a double edged sword; while on one side I was anxious, on the other I was eager to try out Indyx’s Style Reboot service.
Your Guide to Whimsical Style
Fashion has a flare for drama, but sometimes it also has a flare for comedy. Enter: Whimsical Style. It’s no coincidence that this style is also referred to as dopamine dressing, not only because it brings the wearer happiness but also anyone who has the joy of seeing them.
Staying on Trend the Sustainable Fashion Way
If it isn’t the latest trend, it’s the newest aesthetic, fad, or - as of late - “-core”. Living more sustainably and staying on trend can feel like they are forever at odds with each other. But, at Indyx we also believe that fashion *should* be fun - and that there is a way to conscientiously experiment with trends in a way that is mindful of the planet and your wallet, using them as a tool to creatively explore and define your own personal style rather than to simply “keep up”.
Your Guide to Classic Style
Rest assured: this is not your mom or grandma’s style, although if you fall into the Classic archetype, taking a little “shopping trip” in their closets for some vintage gems may prove particularly fruitful for you. While Classic style is rooted in heritage dressing and its timeless appeal, it is also equal parts charming and youthful.
Why Resale Is the Secret to Achieving Your Dream Wardrobe
The industry has been so focused on touting the sustainability benefits of resale, that we’ve collectively missed the most compelling story of all: how it can be an incredible tool in building your dream wardrobe. The wardrobe of highly curated, sumptuous pieces from high-end brands that mix-and-match effortlessly. The wardrobe that you open, and every single item sparks joy. The wardrobe that makes getting dressed in the morning…fun!
Your Guide to Relaxed Style
Relaxed Style is commonly misunderstood as having a very laid back approach to fashion - almost an “anti-fashion” archetype - but in reality it is a curated image of effortlessness. The key word is curated - what appears to be thrown together, is actually thoughtfully styled. A tee shirt and jeans outfit is casual, but when we add a polished belt, an oversized watch and some clean white sneakers, the look has been upgraded to Relaxed.
Your Guide to Urban Chic Style
The term Urban Chic brings to mind images of women on the move, busy but never in a rush, eye-catching but never flashy. The Urban Chic style is refined, cosmopolitan, and most distinctively, modern and yet timeless.