Thoughtful entries on style, sustainability and the fashion industry; we care about this stuff and think you should too
The Challenge of Putting a Personal Stylist in Your Pocket
We founded Indyx with a very specific yet nearly universal experience in mind: we’ve all opened our absolutely overflowing closets and still thought to ourselves: “I have nothing to wear”. We know it’s outrageous - of course there must be something in there. But all alone in our closets, it never seems to feel that way.
And so today, we’re officially launching a new feature and our first paid subscription offering aimed at finally solving this problem: the Indyx Style Feed.
The Best Apps to Organize Your Closet
Without the help of the a closet app, we’ve all stood in front of our closets feeling totally uninspired and struggling to find the right outfit.
But what if there was another way? Imagine if you had a scrollable digital wardrobe that helped you get dressed every morning - just like Cher in the iconic 90’s movie, “Clueless”! That dream is now a reality, and you can now have your very own Clueless closet - or perhaps we should say, not-so-Clueless closet!
Let’s break down how closet apps work, how they make your life easier, and compare options so that you can find the best closet app for you.
When Fashion Becomes Protest, Women Do It Best
Fashion as a tool of protest becomes particularly juicy when wielded by women. Because societal standards of “appropriate” behavior and dress are set by men, fashion becomes a rich target for politically engaged women to highlight their oppression.
In honor of Women’s History Month, we’re celebrating seven examples of how courageous women have used fashion as a tool in protest.
Why We’re Over One-Size-Fits-All Capsule Wardrobes
While we love the *idea* of the capsule wardrobe, we hate what big fashion has turned it into. If you’re looking for a prescriptive “Capsule Wardrobe Checklist”, I’ll warn you now that you won’t find it in this article. But what you will find is our roadmap on how to build a capsule wardrobe - a flexible, easy wardrobe system - that truly reflects you and your personal style.
The Best Wardrobe Apps
Without the help of the a wardrobe app, we’ve all stood in front of our closets feeling totally uninspired and struggling to find the right outfit.
But what if there was another way? Imagine if you had a scrollable digital wardrobe that helped you get dressed every morning - just like Cher in the iconic 90’s movie, “Clueless”! That dream is now a reality, and you can now have your very own Clueless wardrobe - or perhaps we should say, not-so-Clueless wardrobe!
Let’s break down how wardrobe apps work, how they make your life easier, and compare options so that you can find the best wardrobe app for you.
The Hidden Harm of After-Christmas Sales
Those After-Christmas “SALE!” emails hit your inbox like clockwork every December 26th, but have you ever wondered why they are such a constant in this ever-changing world?
The answer lies in how the fashion industry is incentivized to habitually and intentionally over-order inventory, especially around the Holidays. These sales may seem like one last Holiday gift, but let’s dig into how they actually perpetuate the negative cycle of overproduction and overconsumption.
An Industry Insider’s Look at Black Friday
Inside brands and retailers, Black Friday is a make or break moment for the entire year, and so it is *very* closely orchestrated, all with one goal in mind: to get you to buy as much as possible.
This week, let’s pull back the curtain on exactly what happens behind-the-scenes inside the industry.
How to Shop Black Friday with Intention
The only way to be thoughtful about what you buy during Black Friday is to give yourself time to think about what you truly want. Which means the time to start thinking is now.
Why Resale Is the Secret to Achieving Your Dream Wardrobe
The industry has been so focused on touting the sustainability benefits of resale, that we’ve collectively missed the most compelling story of all: how it can be an incredible tool in building your dream wardrobe. The wardrobe of highly curated, sumptuous pieces from high-end brands that mix-and-match effortlessly. The wardrobe that you open, and every single item sparks joy. The wardrobe that makes getting dressed in the morning…fun!