Thoughtful entries on style, sustainability and the fashion industry; we care about this stuff and think you should too

Why We’re Launching Indyx Insider
Industry, About Us Yidi Campbell Industry, About Us Yidi Campbell

Why We’re Launching Indyx Insider

Today, we are introducing Indyx Insider, a membership that gives you exclusive access to premium app features, our private community, and discounts on Indyx services.  

Nothing speaks louder about what a company stands for than how it chooses to make its money.

With Insider, we are choosing to stake our bet as a user-supported platform so that we can always prioritize building the best experience that is hyper-focused on what you already own. This wasn't a simple choice, and I want to share why we decided to pave our own path.

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AI is Supercharging a Broken Fashion Ecosystem
Industry, About Us Yidi Campbell Industry, About Us Yidi Campbell

AI is Supercharging a Broken Fashion Ecosystem

Fashion, the most visible expression of our identity, is also one of the most potent polluters of our planet today. With the rise of artificial intelligence, this already fragile ecosystem is set to undergo a major seismic shift—one that could either revolutionize a more sustainable way to get dressed or supercharge more unnecessary consumption.

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Diversify Your Wardrobe Portfolio With The Right Fashion Investments
Style Yidi Campbell Style Yidi Campbell

Diversify Your Wardrobe Portfolio With The Right Fashion Investments

Stocks, bonds, and mutual funds are the vehicles we usually associate with investing, but we should also be thinking of coats, watches and bags! Yes, you heard me right - and no, this is not written by Rebecca Bloomwood of Confessions Of A Shopaholic.

Speaking as a recovering addict myself, this isn’t a hall pass for the compulsive shoppers among us to spend your entire paycheck on clothes. Fashion investments are not meant to replace financial investments, but I do want you to shift your mindset to to start viewing your wardrobe as a financial asset - and treat it as such!

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Why You Should Hire a Personal Stylist
Industry, Style Yidi Campbell Industry, Style Yidi Campbell

Why You Should Hire a Personal Stylist

We all manage to get dressed everyday, but few of us have ever worked with a personal stylist. It is a little odd to think that many of us hire personal trainers for physical fitness or therapists for mental wellbeing, but when it comes to facing the behemoth that is style, we all seem to choose to fend for ourselves.

The truth is that we could all use some help from a personal stylist. Contrary to popular belief, no one is born with style - it is a skill that is built over time, and a personal stylist could be your secret weapon.

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The Best Personal Stylist Apps
Industry, Style Yidi Campbell Industry, Style Yidi Campbell

The Best Personal Stylist Apps

Technology has transformed many industries, from hailing a cab to renting out your guest room. Platforms like Uber and Airbnb provide unparalleled ease for users to do things that were otherwise more cumbersome; they also disrupted traditionally high-barrier industries to democratize access and created new economies of their own.

Personal styling is undergoing the same technological transformation, and digital styling - commonly performed by personal stylist apps - is gaining popularity. Let’s take a closer look at what personal stylist apps are and how they could elevate your style.

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What To Prioritize When Cataloging Your Wardrobe
How To Yidi Campbell How To Yidi Campbell

What To Prioritize When Cataloging Your Wardrobe

I believe how you prioritize what to catalog should align with your overall wardrobe goals. We hope you will eventually capture everything in your wardrobe on Indyx, but starting at the right place can ensure you get immediate value out of your digital wardrobe.

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