Thoughtful entries on style, sustainability and the fashion industry; we care about this stuff and think you should too
Wondering Why You Look Basic? Well, Your Basics Are Too Basic
Here’s what I learned in the process: what’s basic for me, isn’t necessarily basic for you. They’re the foundation of your entire wardrobe — the items you rely on to build outfits that make you feel like yourself. But nobody is “every woman” or an “average” woman, and so your “basics” should actually be the most uniquely ‘you’ items that you own!
Gen Z Loves Fast Fashion. So…How Exactly Is That Sustainable?
If there is one thing that gets under my skin it’s the sneaking suspicion that we may be hypocrites. With all the hope put on Gen-Z to save the planet, it’s time we get to the bottom of why we continue to voraciously consume fast fashion in a very, *very* unsustainable way.
Why is the generation that considers nothing off-limits when protesting for climate action also comfortable showing up to that same protest in Shein? How can the most environmentally conscious generation also be the biggest consumers of fast fashion?
Calling All Americans: Build Your European Travel Capsule Wardrobe
We’ve all heard that Europeans can be, well - a bit judgy about what Americans wear. But as an Italian born in London, who spends a considerable amount of time each year in Portugal, and has traveled Europe many times over, I am here to help you pack for your trip to Europe so that you feel as confident as you possibly can walking in heels down cobblestone streets.
Get Ready for Takeoff With Your Perfect Travel Capsule Wardrobe
Whether traveling for business or pleasure, by plane or by train, domestic or international, going somewhere new is always a welcome change of scenery. But before we get to the relaxing part, we need to endure the most stressful part of planning a trip: packing for it.
A curated travel capsule wardrobe will make sure you’re ready for everything your trip has in store, no more and no less - and we’ll show you how to do it step-by-step.
From Meetings to Monaco: Summer Outfit Ideas for Every Occasion
Your friends are planning their summer trip to Hawaii, Cape Cod or Italy. Your colleagues are telling you about the barbecue they’ll be having at their house in June. Your mom is calling you about the weekend of the 4th - and you better make it!
And while that all sounds fun, to varying degrees, the real question is - what are we wearing?
Greenwashing or Genuine? How You Can Suss Out Dubious Brand Claims
What happens when looking sustainable is way easier than actually being sustainable? Greenwashing.
With greenwashing rampant in the fashion industry today, it can be hard to suss out what sustainability claims are genuine versus which are just clever marketing. Read on for our greenwashing red flags to help you evaluate brands for yourself and avoid the industry’s worst offenders.
De-Influencing: Navigating the Latest Influencer Trap
“Today, I’m going to de-influence you by spilling the tea on exactly which products not to waste your money on”.
While that sounds all good and merry - finally, a trend based around not buying things!- the key word is trend. As the old adage goes, we are all selling something.
In an ironic twist, the action being sold as a fight against corporate greed actually feeds right back into it. It’s not useful as an anti-consumerist campaign, and it’s not useful in building your wardrobe or being savvy in spending your money.
A Digital Wardrobe Is The Only Closet Organization Hack You Need
Housekeeping magazines and TikTok influencers would have you believe a new shelf, better drawers or an improved door hanging organizer are all you need to transform your bedroom into Princess Mia Thermopolis’s royal closet. But this isn’t a round up of all the Ikea or Walmart closet organizers that you need to add to your shopping cart.
This may seem a little radical, but the solution for too much stuff is NOT more stuff.
I Tried Indyx Personal Styling (And Here’s What Happened)
In the moments before I joined the Google Meet with my stylist, Brianna, I’d changed my outfit five times. Some might argue that stressing about what to wear to a meeting with a stylist defeats the purpose of meeting with a stylist. But the way I see it, it only proved exactly why I needed one in the first place. Nerves are a double edged sword; while on one side I was anxious, on the other I was eager to try out Indyx’s Style Reboot service.
Your Guide to Whimsical Style
Fashion has a flare for drama, but sometimes it also has a flare for comedy. Enter: Whimsical Style. It’s no coincidence that this style is also referred to as dopamine dressing, not only because it brings the wearer happiness but also anyone who has the joy of seeing them.
Meaningful and Sustainable Gift Ideas for Everyone on Your List
So many Holiday gifts end up feeling meaningless and ultimately unwanted, contributing a huge amount of waste - emotionally for both the gift-giver and recipient, and physically for the planet.
We think there is a way to pull off more sustainable gifting, but the key is shifting the focus from avoiding buying new products to seeking out the opportunity for thoughtful life long memories.
Staying on Trend the Sustainable Fashion Way
If it isn’t the latest trend, it’s the newest aesthetic, fad, or - as of late - “-core”. Living more sustainably and staying on trend can feel like they are forever at odds with each other. But, at Indyx we also believe that fashion *should* be fun - and that there is a way to conscientiously experiment with trends in a way that is mindful of the planet and your wallet, using them as a tool to creatively explore and define your own personal style rather than to simply “keep up”.
Your Guide to Classic Style
Rest assured: this is not your mom or grandma’s style, although if you fall into the Classic archetype, taking a little “shopping trip” in their closets for some vintage gems may prove particularly fruitful for you. While Classic style is rooted in heritage dressing and its timeless appeal, it is also equal parts charming and youthful.
Meet Our Head of Growth, Devon Rule
Devon Rule, Indyx’s Head of Growth has followed everything but the rule when it comes to her path to fashion. But it is her very multifaceted experiences in different niche cultures that makes her the ideal candidate to understand how to nurture our own Indyx community. One thing she can say with certainty about her role is that she is never bored in her mission to make Indyx into a community of helpful, trusted advisors who add value to their users' lives.
How to Decide What To Keep, Donate, or Sell (And Do It Sustainably!)
While editing down what we own comes naturally to some of us, parting ways with our possessions can be a stressful concept for others. This is especially true when it comes to our clothing , which can be deeply tied to specific memories or our sense of self. How should you decide what to remove from your closet? Is it worth selling or should I just donate?
Your Guide to Relaxed Style
Relaxed Style is commonly misunderstood as having a very laid back approach to fashion - almost an “anti-fashion” archetype - but in reality it is a curated image of effortlessness. The key word is curated - what appears to be thrown together, is actually thoughtfully styled. A tee shirt and jeans outfit is casual, but when we add a polished belt, an oversized watch and some clean white sneakers, the look has been upgraded to Relaxed.
Your Guide to Urban Chic Style
The term Urban Chic brings to mind images of women on the move, busy but never in a rush, eye-catching but never flashy. The Urban Chic style is refined, cosmopolitan, and most distinctively, modern and yet timeless.
Meet our Founder and CEO, Yidi Campbell
Yidi’s founder story is a combination of a personal pain point and the ability to see the universality of her experience - as well as seeing the opportunity to rewire the broader fashion industry. As she describes it, “Indyx is a platform that helps women who want to be more conscious about what they own in their wardrobe and equips them to make the best choice on what to keep, how to style, and what to sell.”